Oddballz is an online toy company that sells toy plushes for all ages and individuals. The purpose of this project is to expand on what a toy company can be, and break the model of just ‘selling toys’ by bringing the brand to life inside the world of odd. The brand is engaging, playful, wacky, comforting, and odd at the core. Oddballz uses intentional brand messaging and unique characters to help others find comfort in their own skin by embracing what makes them odd. The brand was created with a flexible yet memorable visual system that can be adapted for different expressions for every oddball character and personality of consumer.

This project consists of:
Logo Design + Animation, 3D Animated Posters, 3D and 2D character design, Desktop Website, Packaging, Truck Dispenser, Social Media, Email Templets, and a Lazy Oaf x Oddballz clothing collaboration + promotional assets.