The Insomnia website is an online experience for a conceptualized 3-day music festival that occurs from sunset to sunrise, creating an all-night, immersive musical event. The website is inspired by the “escape the day” tagline of the festival and creates an interactive universe that takes users through the stars to discover the world of ‘Insomnia.’ The website was created with the intention of presenting the site content in an interactive way to make the web experience of the festival as engaging and exciting as the festival itself.